General Business

Small to Medium Businesses

Do you have a small to medium size business and trying to figure out how to stand out in the crowd and get noticed?

• Have you tried social media?
• If you have tried social media are you having a hard time figuring out if you are being successful or not?
• Are you sure you are using the right platforms to reach your customer?
  • LinkedIn (most powerful social network for your business and career)
  • Facebook (600 million members and growing daily)
  • Twitter (a great communication channel for getting your message out, updating your customer, educating your prospective consumer, posting a link to your blog)
  • YouTube (video and visuals are great way to capture their attention)
  • Flickr (use the environment to store lots of images that you want to get noticed by your audience)
  • Slideshare (leverage this platform to embed in your LinkedIn profile, on your Facebook page or linked to from your website)
  • This is just a few social media platforms with many more to explore…
• Do you post consistently?
• Are you relevant, informative and collaborative?
• Have you thought about use video to get your message out or just to educate your customer or prospective customer?

Retail Store or Restaurant

Do you have a retail store or restaurant and looking for more customers?

• Do you know about Foursquare or Facebook’s Places?
• Have you considered using Facebook to talk about your services and products or if you are a restaurant do you talk about your menu and specials?

Social media should be a vital piece of your marketing programs.  It should be included in your market segmentation, marketing of your product(s) and/or service(s), and integrated with your website, to just name a few.  Social media is not going away in fact it is only getting better at helping you reach audiences you might not otherwise have access to.  Social media levels the playing field for you as a business owner even if you are a small business.

The Social Expert™ can not only help you with understanding the different options you have to work with in social media platforms but we can help you plan your strategy and integrate it with your ongoing marketing initiatives, create best practices for your company, determine the best resources for providing content whether that is internal employees or The Social Expert™ consultants.