Healthcare

For Hospitals:

HIPAA is the regulatory guideline for healthcare.  Are you not sure how to efficiently use social media platforms while following HIPAA guidelines?

Here are some things to consider:

• Create Best Practices for your organization through a committee of your peers including legal, IS security and communications.
• Next, creating roles for those who will participate in social media representing your organization.
• Leverage your center of excellence personnel that understand what educational material is important to get in     front of the patient — opportunity to deliver educational material on a “one to many” versus a “one to one” of nurse to patient only.
• Listen to the patient conversations.
• Remember: KNOWLEDGE IS POWER — even when conversation is controversial. This is an opportunity to set    the record straight with appropriate response or leveraging that knowledge into your current marketing messages.

The Social Expert™ has a combine history of over 30 years in healthcare experience working with clinicians and hospitals in software solutions and web applications. We want to help you develop your strategy for social media creating a plan that you can implement and tweak over time.

Online Communities in healthcare:

Have you considered building your own online community to engage your patient population so that you can educate and collaborate with them?  The Social Expert™ can develop your own online community called the Health Community Xchange™.  This online community gives you the opportunity to manage and monitor the content and deliver valuable, trusted and relevant content to your patient on a daily and weekly basis.

Are you a specialty hospital?  Do you work with a very specific group of patients?  What better way than to build an online community of support for those patients who look to you for help and guidance.

For Physicians:

Are you confused as to how to put your best foot forward, leveraging social media?  Are you a physician that wants to really take what you are doing online to the next level?  You know you have great content to share but don’t know which platform to use or if you should use Facebook or Twitter?  Call The Social Expert™ to work with you to determine the best platforms for your needs and how to best engage on those platforms.  We can also help you determine what types of content and how best to deliver on that content.

New policy adopted by the American Medical Association (AMA) aims at helping physicians to maintain a positive online presence and preserve the integrity of the patient-physician relationship.

“Using social media can help physicians create a professional presence online, express their personal views and foster relationships, but it can also create new challenges for the patient-physician relationship,” said AMA Board Member Mary Anne McCaffree, M.D. “The AMA’s new policy outlines a number of considerations physicians should weigh when building or maintaining a presence online.”

The new policy encourages physicians to:

• Use privacy settings to safeguard personal information and content to the fullest extent possible on social networking sites.
• Routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and content posted about them by others is accurate and appropriate.
• Maintain appropriate boundaries of the patient-physician relationship when interacting with patients online and ensure patient privacy and confidentiality are maintained.
• Consider separating personal and professional content online.
• Recognize that actions online and content posted can negatively affect their reputations among patients and colleagues, and may even have consequences for their medical careers.

To find out more click here:
http://www.ama-assn.org/ama/pub/news/news/social-media-policy.shtml